To Cinderella her fairy godmother says, “On the stroke of twelve, the spell will be broken, and everything will be as it was before.” Well no offense to fairytales, but after a day of working with Ariel Lewis, CEO and founder of AList Experiences, I can tell you that after midnight, the spell is certainly still there. Make-up artist at 18 for Bobbi Brown Cosmetics. Freelancer while in college to pay her way. Speech Pathologist. Mother. Stay at home mom. Mogul. In that order.